Consumer understanding of nutrition labeling: the triangle alert model
DOI:
https://doi.org/10.22239/2317-269X.01434Keywords:
Food Labeling; Nutrition Labeling; Labeling Model; Consumer UnderstandingAbstract
Introduction: Several researchers and government entities have currently pointed out the proposal for the triangle alert model in nutritional labeling, in order to allow consumers to better understand the label. This proposal describes that information such as excess of ingredients or nutrients that are harmful to health be highlighted on the labels by colors and symbols (triangle) that draw the consumer’s attention. Objective: To analyze consumers’ understanding of the nutritional triangle alert labeling model in comparison with the label currently used in Brazil. Method: Cross-sectional study carried out with 108 adults, randomly approached for convenience, while participating in two health fairs that took place in a municipality in Minas Gerais in April and May of 2019. Participants were interviewed based on a questionnaire that, in addition to characterizing, sought to investigate their behavior regarding labeling and their understanding of the triangle nutritional labeling alert model. The interviewee was presented with two food labels (salted crackers and soy oil) elaborated from the triangle proposal. The results were analyzed by distribution frequency and associations between understanding the label and characteristics of the participants (Pearson’s chi-square test). Results: Among the participants, the majority were women, with higher education high school. The study showed that 81.00% understood that the frontal triangle warning indicated excess components in the food and 68.00% understood that the yellow highlight on the nutritional table indicated excess ingredient. When comparing the currently used label and the proposed triangle labeling, 88.00% of the respondents preferred the new proposal. Conclusions: There was a greater acceptance of the proposed nutritional labeling of warning in triangles in relation to the current label adopted in Brazil, specifcally due to the ease of reading and understanding of the label and the alert for the quantity and nutritional quality of the food.
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