Health promotion through radio waves: a focus on advertising drugs
DOI:
https://doi.org/10.3395/vd.v2n2.123Keywords:
Advertisement, Drug, Radio, Sanitary SurveillanceAbstract
This article refers to the reporting experience developed in partnership among the Na-tional Agency for Sanitary Surveillance, Sanitary Surveillance of Juiz de Fora city − MG and Faculty of Pharmacy of the Federal University of Juiz de Fora involving radio commu-nicators, health professionals and academics to reflect and discuss on the Rational Use of Drugs. Fields of Health, Communication and Education have joined together to work towards a common interest. The high frequency of misleading advertisements of drugs has contributed to self-medication. Through the creation of the project “Health promo-tion through radio waves” we aimed, through a symposium, mobilize local radio stations, in order to reduce the rate of irregular drug advertisements broadcast by this medium. The symposium was attended by 159 participants, divided into the following categories: 102 students, 26 health professionals, media professionals and 5 participants classified in other categories. We found that the primary target audience, broadcasters, had poor adhesion pointing to the need for new strategies to mobilize this category. This initiative will favorably influence the Sanitary Surveillance’s reality transformation by means of health promotion and decreasing the sanitary risk generated by drug advertising in radio.Downloads
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Copyright (c) 2014 Health Surveillance under Debate: Society, Science & Technology (Vigilância Sanitária em Debate: Sociedade, Ciência & Tecnología) – “Visa em Debate”
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