Strategic planning in health regulation: application of the Balanced Scorecard framework
DOI:
https://doi.org/10.22239/2317-269X.00937Keywords:
Strategic planning, Balanced Scorecard, Strategy map, Brazilian Health Regulatory Agency, Sanitary SurveillanceAbstract
This article main objective is to present the method, framework and guidelines applied by the Brazilian Health Regulatory Agency (Anvisa) Strategic Planning, for the period 2016-2019. In order to provide information about the concepts that are used in the project, there is a section that shows Strategic Planning and Balanced Scorecard theoretical frameworks, with an emphasis on how these concepts are applied to Public Management. Then, the authors show how these frameworks were implemented by Anvisa. This article focuses on the Strategy Map review and, in this regard, it compares the previous Strategy Map and the current one. In this comparison, there is a discussion about its elaboration and validation methods, as well as about the guidelines for its preparation.Downloads
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Copyright (c) 2017 Health Surveillance under Debate: Society, Science & Technology (Vigilância Sanitária em Debate: Sociedade, Ciência & Tecnología) – “Visa em Debate”
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